Our Philosophy

It’s not about the marketing

We believe that marketing is only the beginning of the process – the very beginning. Anyone can put together a campaign and hope for the phone to ring. But at Maxilla Marketing, we dive deep into the analytics of your campaigns to find out exactly where your budget is best suited. But on top of that, we listen to every phone call that we generate. The devil is always in the details, and we will dissect the story of every potential patient; from a generated lead and initial interest, to completed treatment. It is our promise that if there is a breaking point anywhere along this funnel, that we will find it.

Keys To Success

The cornerstones of our marketing

Centralized Marketing

We keep all of your marketing needs under one roof which keeps things simple. As your only point of contact, this gives us the freedom to test out various campaigns and determine which works best!

Personalized Game Plan

Not every platform will guarantee success for your practice. As such, our team will first try to comprehend and analyze your needs and problems, before determining any cost-efficient and ‘non-cookie cutter’ tactics.

Creative Web Design

Having a fully responsive and appealing website is crucial. Our team will bring your brand to life by transforming your current (non-existing) website into a brand new one that will rank well on Google and attract more patients.

Monitoring Success

Each of our advertising campaigns have a tracking number embedded into them that will help us keep track of the phone calls that come in, hear what your patients have to say, and determine what is the right step moving forward.

Tracking Analysis

With a tracking phone number and Google Analytics embedded on your brand new website, we can track the amount of traffic that comes in and assess the activity as well as the success of your marketing campaigns.

ROI Driven

We place emphasis on solutions that are worth investing in. As such, we work with your office to determine the results, in dollars, of your marketing campaigns and tweak them to maximize the profitability of your budget.

ROI Analysis

One of the most important things that we do is ROI (return on investment) analysis. The “after-market” as we call it, is where we take all of the information that we have learned from your campaigns, and find out exactly how productive they were.

Our account managers will work with your office one-on-one to go over what happened to the leads generated by our marketing. Was a consultation scheduled? Did the potential patient show up for the scheduled consultation? What kind of treatment plans were discussed? What treatment plan was accepted? And what was the dollar amount of that treatment plan? We will then compile all of this information to find out your R.O.I. Depending on the success of each campaign – a lower or higher budget is suggested. We follow this process in search of the highest possible return for your marketing investment.

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ROI Analysis

One of the most important things that we do is ROI (return on investment) analysis. The “after-market” as we call it, is where we take all of the information that we have learned from your campaigns, and find out exactly how productive they were.

Our account managers will work with your office one-on-one to go over what happened to the leads generated by our marketing. Was a consultation scheduled? Did the potential patient show up for the scheduled consultation? What kind of treatment plans were discussed? What treatment plan was accepted? And what was the dollar amount of that treatment plan? We will then compile all of this information to find out your R.O.I. Depending on the success of each campaign – a lower or higher budget is suggested. We follow this process in search of the highest possible return for your marketing investment.

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It's not about the services we provide, but the methodology by which we approach those services.