There are many different ways to market your practice – and every location has a unique set of circumstances that will alter what type of marketing campaigns will work best in that area. However, one thing remains true in nearly every area when it comes to mini implant marketing – a good mix of both digital and traditional marketing is often the best recipe for igniting activity. Trying different strategies in the early stages of your marketing is a good way of determining what campaigns will ultimately be the most effective in helping you achieve your goals.
Cast a Wide Net
When marketing to the Baby Boomer generation, there are a wide range of campaigns that can be successful. The most important thing to remember is to keep your options open, and don’t be afraid to try different things. Every type of campaign has the ability to work somewhere, and no campaign will work everywhere. If you’re just starting out, it’s important to allocate a fair amount of your budget across a few different mediums. Try a little in Google Adwords and Facebook, but also try the staples like direct mail and newspaper inserts. Many options will have potential – a little bit of local research will help you make an estimation on where to begin.
It Takes Money To Make Money
To give your campaigns a fighting chance, you need to give them the backing they need. Yes, you’re going to spend some money. Yes, that money will go out long before you see a return. And yes, you will have to spend a sizable amount to see a sizable return. It’s important to remember that you have to give your campaigns enough seed money to really get things moving. The faster you grasp that, the faster you will be on your way to growing your practice. Every dollar you spend is an investment in your practice, and shouldn’t be looked at as a waste if it doesn’t immediately bring results.
Patience is Key
Different types of campaigns work in different types of ways. When you run television or newspaper campaigns, for example, most of the calls coming in from those campaigns will show up that same day. But more passive forms of marketing like direct mail may take time – and usually cannot be fairly judged until a few months pass. It is important that you have not only a fair budget, but a fair timeline in mind when launching campaigns. Every campaign needs a little time to breath before determining that they don’t work. For some campaigns, you will know within the first month or two if it’s working. And for others it may take several months to know what you’re really working with.
Put Your Money Where Your Mouth Is
Once you’ve tried a handful of campaigns with enough budget and time to judge them accordingly, rearranging your marketing funds is your next step. Now that you have a better idea of what campaigns will or won’t work going forward, re-allocating your budget to mirror these predictions is a smart move. The name of the game is this: spend a little money to see what works, then spend a lot of money once you find out. If your campaigns are profiting, investing more capital into these campaigns means only one thing: more profit. Repeat this process until you see diminishing returns
Finding the perfect cocktail of marketing campaigns for your practice can sometimes require a bit of trial and error. It is important to track every campaign you run by monitoring incoming phone calls, properly training your staff, and consistently following your return on investment. Using these methods will surely increase your marketing success.