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Case Study: Coolican Dental – How mini implant marketing helped take this general dentist to new heights, pre and post COVID
Owned and operated out of Scranton, PA, Dr. John Coolican and his staff of six have been a mainstay in their community for years. Dr. Coolican had been placing mini implants for some time but had been hoping to make it a larger part of his practice. After several failed attempts at growing this aspect of his practice, Dr. Coolican enlisted the help of Maxilla Marketing in hopes of a breakthrough.
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There are many different ways to market your practice – and every location has a unique set of circumstances that will alter what type of marketing campaigns will work best in that area. However, one thing remains true in nearly every area when it comes to mini implant marketing – a good mix of both digital and traditional marketing is often the best recipe for igniting activity. Trying different strategies in the early stages of your marketing is a good way of determining what campaigns will ultimately be the most effective in helping you achieve your goals.
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Marketing your dental implant practice is important to its overall growth. You can only place implants for patients who are aware that you provide the service after all. Many practices fall short, however, in a few key areas that can be the difference between average and successful strategies. Anyone can launch a campaign and get some activity, but maximizing those campaigns to reach their true potential separates the best from the rest. Let’s discuss some things you’re definitely not doing to grow your dental implant practice.
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Every business needs a little help marketing their services, which is why marketing agencies are often used to simplify the process and maximize the potential of every campaign. You may think that spreading your practice’s marketing between different agencies creates competition among them, in turn benefiting you. While in some cases you may be correct, in most, this just creates confusion. Whether you are just starting out, or a savvy veteran, your marketing efforts and budget are better off in one place, rather than several. Let’s discuss why.
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